The company also says that 'every title gets treated the same.

Imprints of John Hunt Publishing offer four “levels” of publishing based on the likely popularity of the book, with both “traditional publishing deals and what it describes as co-operative publishing for authors,” with about a quarter of books, most prevalently those in fiction, being published “under co-operative terms,” though this will vary by imprint. However, in the mid-2010s it was stated that 'because they are a small publisher, they are unable to pay advances, so have to wait for the royalties to roll in'. John Hunt Publishing 'deals directly with authors' and does not require they have an agent. Zero Books states that their goal is to utilize critical theory to 'publish books that make our readers uncomfortable' in order to 'reinvent the left'. The imprint began publishing a series called Neglected or Misunderstood in 2017 with the aim of covering 'neglected or misunderstood' left-wing theorists such as Shulamith Firestone and Theodor Adorno. Since 2014 the imprint has been run by Douglas Lain along with Ashley Frawley and C Derick Varn and has published critically acclaimed books such as Kill All Normies and Zen City. In 2014, Goddard and Fisher left Zero Books to found another publishing house, Repeater Books. John Hunt Publishing then underwent a major reorganization in 2010. Its Zero Books imprint was founded by Tariq Goddard and Mark Fisher in 2009. John Hunt Publishing was founded in the United Kingdom in 2001, originally named O Books, a name which it continues to use as one of its imprints, in the 'mind, body, and spirit' market. Zero Books is the largest imprint of John Hunt Publishing.

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