He added: “We’re trying to optimize for growth and there’s three ways to grow.

Two, we can launch in new markets and three, we can raise prices.” SPOT reported in its Q4 investor update in February that it raised the price of the Family Plan in seven markets in October 2020, including Australia, Belgium, Switzerland, Bolivia, Peru, Ecuador, and Colombia (alongside Duo in Colombia) and that early results of the increases in those markets are positive, having seen “no meaningful impacts to churn or customer intake in these markets.Įk also told investors on the company’s Q4 2020 analyst call that “there are three legs to the stool” of how Spotify can achieve growth and explained: “One, we can improve our product proposition. The impending increases outlined above follow comments made by Spotify Chairman & CEO Daniel Ek on the company’s Q4 2020 analyst call in February in which he confirmed that price rises will become part of the music streaming platform’s growth strategy going forward. “We offer a variety of subscription plans tailored to our users’ needs, and we occasionally update our prices to reflect local macroeconomic factors and meet market demands while offering an unparalleled service.”Ī Spotify spokesperson told the Verge: “We offer a variety of subscription plans tailored to our users’ needs, and we occasionally update our prices to reflect local macroeconomic factors and meet market demands while offering an unparalleled service.” The Family plan will go up €3 to €17.99 per month (currently €14.99). In Europe, including Ireland and ‘a handful’ of other countries according to the Verge, Student plans will increase to €5.99 (currently €4.99) and Premium Duo will increase by €1 to €12.99 per month.

SPOT’s UK price survey last month for the Premium Individual, Duo and Family plans noted higher prices of £10.99, £14.99 and £19.99, respectively, which means that the soon-to-be higher Family Plan price will actually be £2 lower than what the test suggested. Spotify Premium Family will go up by £2, from £14.99, to £16.99 per month. Spotify’s Student subscription will go up by £1 from its current price of £4.99 per month to £5.99, while Duo, as stated above, will increase from £12.99 to £13.99.

What does spotify cost uk